Four things I learned about Marketing Automation

Marketing Automation, four lessons I learned

In this last year I started getting my hands on Marketing Automation. Currently with Adobe Target and after doing some experimenting with Google Optimize. These Marketing Automation Products act on the front-end and inside the customer’s browser. They inject “Experiences” to selected “Audiences” on selected pages. I’d like to share with you four lessons I’ve […]

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Find and manage 404 Not Found Errors with custom reports

Any website will have significant inbound traffic (2-3%) which lands on non-existent pages generating 404 Not Found errors. This happens for many reasons, from Digital Media Campaign long tails, referring articles, document links or just human error. Create a custom Report To create a custom report in Google Analytics, look at your Not Found Page. […]

How to move on when dealing with a bad IT

More than 18 years ago I moved from IT to Marketing, and since then a great part of my work has meant interacting with Information Technology managers and teams. My IT counterparts have since then had to cope with me having “too much” understanding on IT issues. This has been for them a mixed blessing […]

How much does it really take to style a scroll-bar

Some days ago I attended a presentation by Oded Lavie to a group of parents and students at the Open Day of a university. In his profile on LinkedIN, Oded Lavie describes himself as a “Creative thinker. Curiosity driven. Problem Solver. Content lover. Helper. Mentor. Learner. Speaker. Proud Omni-Potenialite”. His talk was inspiring. He made […]