In this last year I started getting my hands on Marketing Automation. Currently with Adobe Target and after doing some experimenting with Google Optimize. These Marketing Automation Products act on the front-end and inside the customer’s browser. They inject “Experiences” to selected “Audiences” on selected pages. I’d like to share with you four lessons I’ve…
Any website will have significant inbound traffic (2-3%) which lands on non-existent pages generating 404 Not Found errors. This happens for many reasons, from Digital Media Campaign long tails, referring articles, document links or just human error. Create a custom Report To create a custom report in Google Analytics, look at your Not Found Page….
WordPress (wordpress.org) is the best and most used content management platform in the world. It allows individuals and small companies to go online with the quality of a professional website. The WordPress ecosystem provides plugins and templates that make this Content Management System (CMS) extremely flexible. This flexibility allows to target a wide range of…
More than 18 years ago I moved from IT to Marketing, and since then a great part of my work has meant interacting with Information Technology managers and teams. My IT counterparts have since then had to cope with me having “too much” understanding on IT issues. This has been for them a mixed blessing…
