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From Floppy Disks to Front Pages, my experience at Repubblica.it

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In the vibrant landscape of the late ‘90s, Repubblica, one of Italy’s leading newspapers, faced a pivotal moment in its history as it embarked on the journey from print to pixels. The challenge was clear: seamlessly transfer the daily newspaper from the ATEX editorial system to HTML. It marked the beginning of a collective effort … Read more

Mastering the Art of Marketing Automation: Unveiling Four Game-Changing Lessons

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Four things I learned about Marketing Automation

As I delved into the world of Marketing Automation over the past year, navigating through tools like Adobe Target and exploring the possibilities with Google Optimize, the journey unfolded with invaluable insights. In this post, I’m excited to share four pivotal lessons that have transformed my perspective on leveraging Marketing Automation effectively. Lesson ONE – … Read more

Find and manage 404 Not Found Errors with custom reports

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Found Nothing - credit: coursetakers.ae

Any website will have significant inbound traffic (2-3%) which lands on non-existent pages generating 404 Not Found errors. This happens for many reasons, from Digital Media Campaign long tails, referring articles, document links or just human error. Create a custom Report To create a custom report in Google Analytics, look at your Not Found Page. … Read more