• From Design to Code – Building a Newsletter with MJML in Just One Day

    From Design to Code – Building a Newsletter with MJML in Just One Day

    When my boss approached me with the task of revamping our newsletter to make it more visually appealing and engaging, I knew we were stepping into somewhat uncharted territory. Newsletters, traditionally managed by another department, were handed over to me. This transition came with a straightforward directive from my boss: to make them nicer and… Scopri

  • 20 Traditional Italian Soups

    Here, you won’t find step-by-step recipes but only descriptions of a series of Italian soups that we hope will give you ideas for lunch or dinner. These are very famous dishes for which you can easily find various recipes online. So, are you ready for a true gastronomic journey, region by region, through the best… Scopri

  • From Floppy Disks to Front Pages, my experience at Repubblica.it

    From Floppy Disks to Front Pages, my experience at Repubblica.it

    In the vibrant landscape of the late ‘90s, Repubblica, one of Italy’s leading newspapers, faced a pivotal moment in its history as it embarked on the journey from print to pixels. The challenge was clear: seamlessly transfer the daily newspaper from the ATEX editorial system to HTML. It marked the beginning of a collective effort… Scopri

  • The Pomodoro Technique: A Time Management Strategy

    The Pomodoro Technique: A Time Management Strategy

    Are you struggling to stay focused and productive while working on your tasks? Do you find yourself easily distracted by emails, social media, or other interruptions? If so, you may benefit from trying the Pomodoro Technique. The Pomodoro Technique is a time management strategy that was developed by Francesco Cirillo in the late 1980s. The… Scopri

  • Mastering the Art of Marketing Automation: Unveiling Four Game-Changing Lessons

    Mastering the Art of Marketing Automation: Unveiling Four Game-Changing Lessons

    As I delved into the world of Marketing Automation over the past year, navigating through tools like Adobe Target and exploring the possibilities with Google Optimize, the journey unfolded with invaluable insights. In this post, I’m excited to share four pivotal lessons that have transformed my perspective on leveraging Marketing Automation effectively. Lesson ONE –… Scopri

  • Find and manage 404 Not Found Errors with custom reports

    Find and manage 404 Not Found Errors with custom reports

    Any website will have significant inbound traffic (2-3%) which lands on non-existent pages generating 404 Not Found errors. This happens for many reasons, from Digital Media Campaign long tails, referring articles, document links or just human error. Create a custom Report To create a custom report in Google Analytics, look at your Not Found Page.… Scopri

  • Setting up and Optimizing WordPress

    Setting up and Optimizing WordPress

    WordPress (wordpress.org) is the best and most used content management platform in the world. It allows individuals and small companies to go online with the quality of a professional website. The WordPress ecosystem provides plugins and templates that make this Content Management System (CMS) extremely flexible. This flexibility allows to target a wide range of… Scopri

  • How to move on when dealing with a bad IT

    More than 18 years ago I moved from IT to Marketing, and since then a great part of my work has meant interacting with Information Technology managers and teams. My IT counterparts have since then had to cope with me having “too much” understanding on IT issues. This has been for them a mixed blessing… Scopri