Alessandro Canepa

I manage large online communication projects since 1997. My interests range from SEO/Google to mobile, technology, and Interaction Design. I commute by bike.


I just had to take the hypertext idea and connect it to the TCP and DNS ideas and — ta-da!—
the World Wide Web

Tim Berners-Lee



What I do

I manage the life-cycle of on-line communication projects, beginning from the concept, through user experience and design, up to implementation.

What I don’t do

I never consider a web project finished, never consider having mastered a topic. Web technologies evolve every day and you must never stop keeping up to date.


You‘ve got to start with the customer experience and work back toward the technology – not the other way around.

Steve Jobs

I think there is a world market for maybe five computers.

Thomas Watson, president of IBM, 1943


Blog Section

Computers are incredibly fast, accurate and stupid. On the other hand, a well trained operator as compared with a computer is incredibly slow, inaccurate and brilliant.

Not Einstein…

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